How I Made $2,260 in One Week Using the Juicy Put Strategy on Best Buy

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While many investors are scrambling during market volatility, Mark Yegge continues squeezing steady weekly income—this time with a smartly executed Juicy Put Strategy on Best Buy (BBY). In this blog, we break down the trade, why it worked, how it’s managed, and what you can learn from it to boost your own income from the markets.

What is the Juicy Put Strategy?

The Juicy Put is Mark’s twist on a bear put debit spread—but he calls it "juicy" because the real goal is to collect weekly extrinsic value (aka “the juice”) from short puts while riding a bearish trend. Here’s how it works in a nutshell:

  1. Buy Deep In-the-Money Puts for long-term directional exposure (like a bearish base position).
  2. Sell Short-Term Puts against them to generate weekly income.
  3. Roll Weekly, collecting juice again and again as time premium decays.

It's the reverse cousin of the covered call strategy—just flipped for bearish market conditions.

The Best Buy (BBY) Trade Setup

  • Bought 20 contracts of the $85 puts on Best Buy at $13.49 each.
  • These puts are now worth $26.95 each, more than doubling in value.
  • As BBY stock dropped from $68 to around $58, the long puts gained intrinsic value.

While many traders would’ve simply celebrated the price movement, Mark’s real focus is on income—collecting weekly juice from short puts layered against that position.

Previous Week’s Income

He sold puts for $4.45 per contract, generating nearly $9,000 in juice.

This Week’s Income Play

After buying back last week’s short puts (at minimal extrinsic value), Mark rolled into new short puts expiring next Friday.

  • Sold 20 contracts of the $63 puts
  • Collected $1.13 per contract in extrinsic value
  • Total income = $2,260 for the week

This income is generated even without needing the stock to move, as long as it doesn’t jump above his strike.

The Whipsaw Trap—and How to Avoid It

A key takeaway: Don’t roll too far down too fast.

Why not go to the $58 puts (closer to the current price)? Because if the stock bounces back up, you risk being caught in a “whipsaw” situation—where your income gains are wiped out by your short put going against you.

Mark plays it smart:

  • Rolls only partially toward the current price.
  • Balances risk by staying a little in the money to collect reliable juice and still have downside protection.

Quick Glimpse: MicroStrategy Example

While the focus of the video is Best Buy, Mark briefly highlights a MicroStrategy position, where he’s holding 12 contracts and collecting $957 per contract in juice.

He’s waiting until expiration to maximize time decay (extrinsic value) before rolling. Smart.

Why In-The-Money Works Best in Volatile Markets

Mark is quickly becoming known for championing in-the-money options strategies, especially when markets are volatile.

  • In-the-money options protect your position on the downside (via intrinsic value).
  • They allow you to generate income with more certainty.
  • You won’t lose money until the stock passes below your strike price cushion.

This approach offers a margin of safety—much needed when markets swing wildly.

Life-Improving Tips from the Juicy Put Strategy

  1. Trade with a Plan: Don’t enter a trade without understanding your entry, exit, and risk management strategy.
  2. Focus on Income, Not Prediction: Don’t stress over whether the stock will go up or down. Focus on consistent cash flow.
  3. Use Volatility to Your Advantage: Higher volatility = more juice. Learn how to profit from time decay instead of fearing the swings.
  4. Stay In-The-Money: Especially in volatile times, staying in the money protects your core position and gives you better odds.

FAQs About the Juicy Put Strategy

Q: What’s the difference between Juicy Puts and a Bear Put Spread?
A: They’re structurally similar, but Juicy Puts focus specifically on collecting consistent weekly income, with tactical rolling and in-the-money protection.

Q: Isn’t buying back at a higher price a loss?
A: Only if you ignore the juice. The idea is to sell time, collect the juice, and roll before it goes to zero. You’re not “losing” money—you’re harvesting decayed value.

Q: How much capital is needed for this strategy?
A: Mark invested around $54,000 in this Best Buy trade—but this strategy scales. You can start smaller as long as your account can handle the margin.

Q: What if the stock bounces against me?
A: That’s why Mark avoids rolling too close to the money. He leaves a margin to reduce whipsaw risk.

Call to Action

If you’re tired of playing guessing games with stock prices and want to build reliable income—even in a bear market—it’s time to learn the Juicy Put Strategy.

 Watch Mark’s full video on in-the-money strategies
 Subscribe to his channel for more weekly trading breakdowns
 Sign up for the Cash Flow Machine system if you’re serious about mastering covered calls and juicy puts

Get started today

Conclusion: Income Wins Over Direction

Mark’s Juicy Put strategy is a clear example of how to make money in any market condition. Whether a stock like Best Buy crashes or simply stalls, consistent income is still possible—without needing to be right about the direction.

It’s not about predicting markets. It’s about strategic income.

So the next time the market scares others out, you’ll know how to roll in the juice instead.