The $2,740 Juice: How the BBY Juicy Put Strategy Earns Weekly Income

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What if you could earn $2,740 in a single week—not from guessing where the market is headed, but by using a systematic approach to sell premium in a bearish trend?

That’s exactly what Mark Yegge, creator of the Cash Flow Machine, has done with his Best Buy (BBY) Juicy Put Strategy. And the best part? It’s low-stress, repeatable, and built for real income—week after week.

Let’s walk through the mechanics of how Mark does it, and how you can apply the same strategy.

Why Best Buy?

Best Buy is in a downtrend, amplified by a shaky market and international trade pressure. Mark read the chart, spotted the weakness, and positioned himself accordingly.

  • He’s not buying stock.
  • He’s not hoping for a rebound.
  • He’s selling puts against a long put position, profiting as the stock trends down.

This is what Mark calls a Juicy Put—his version of a bear put debit spread, flipped into an income machine.

The Strategy: Juicy Puts Explained

Here’s what Mark did:

Step 1: Bought Long-Dated Puts

  • 20 contracts of September $85 puts
  • Cost: $13.74 per share
  • Current value: $25.17 per share
  • Gained value as the stock dropped

These serve as the “rental property.” Like a landlord, Mark isn’t watching Zillow every 10 minutes—he’s focused on weekly rent checks.

Step 2: Sold Weekly Puts Against It

  • Previous week: Sold $63 puts for $5.08
  • This week: Bought them back for $2.14
  • Collected juice + minimized capital risk

He then rolled the position by:

  • Selling the next week’s $62 puts
  • Netting about $1.37 per share or $2,740 total

That’s weekly income from owning a strategic options position.

Why It Works: Built-In Cushion and Risk Control

Mark isn’t worried about being in-the-money or assigned. Here’s why:

  • The long put protects the downside
  • The short put generates weekly income
  • Together, they form a strategy that profits whether the stock drops, stays flat, or even slightly rises

For this week:

  • His break-even is $2.37 above the strike
  • Stock can rise a bit—and he still makes money

The Numbers So Far

  • Start Date: March 10
  • Current: April 17 (~5 weeks)
  • Total Investment: $27,000
  • Current Base Value: $49,400
  • Total Net Gain: $5,172

That’s roughly $1,000 per week in income from a declining stock. Incredible, right?

Life-Improving Tips from This Trade

  1. Don’t Fear In-the-Money Positions
    In-the-money puts offer premium income and downside protection.
  2. Stop Guessing, Start Juicing
    You don’t need to predict the market—you need a system that pays you weekly.
  3. Track Everything
    Mark’s spreadsheet tracks base positions, rolls, buybacks, and income. Know your numbers.
  4. Income ≠ Hope
    While many investors sit on declining stocks hoping for recovery, Mark collects weekly rent.

Frequently Asked Questions

Q: What if you get assigned on an in-the-money put?
A: No problem—Mark simply reverses the trade on Monday. Assignments are just logistics, not threats.

Q: Isn’t this complicated for beginners?
A: Surprisingly, no. The system is consistent, mechanical, and can be learned step by step.

Q: What happens if the stock reverses and goes up?
A: The long put loses value, but the sold puts gain, and Mark adjusts accordingly.

Call to Action

If this kind of structured weekly income excites you, it’s time to take action:

Enroll in the Cash Flow Machine Elite Course
Subscribe to Mark Yegge’s YouTube channel
Join the Insider Tips Newsletter for weekly trades and updates

Get started today

Conclusion

Conclusion

In a red market, most investors lose money. Mark Yegge proves that with the right setup, you can thrive. His BBY Juicy Put strategy isn’t flashy—but it’s effective, reliable, and scalable.

Whether the stock goes up, down, or sideways, the juice keeps flowing.